About
We are committed to improving health care, using the lens of the consumer as a guide.
Our mission is to unleash consumer power to improve health care. We believe health care -- with all its challenges -- can and must become more consumer focused. Consumer purchasing power can shape the market if we nurture and channel that power.
We are passionate about consumers, and respect their potential to transform health care. We know how to ask and listen to what they have to tell us about their expectations and understanding of health care. We know how to help translate those insights into practical implications and strategies to make health care work better. We get health care from the inside, and we are committed to helping making health care truly consumer-grade.
Deb Gordon, Founder
Deb is author of The Health Care Consumer’s Manifesto (Praeger 2020) to help consumers get more for their health care dollars. She’s a health care insider who thinks more like an outsider. An advocate for health care consumerism, she spent two decades in executive roles leading innovation, marketing, and strategy.
Deb is an Aspen Institute Health Innovators Fellow, and a former Senior Fellow at the Harvard Kennedy School’s Mossavar-Rahmani Center for Business and Government. She was named a 2013 Eisenhower Fellow, traveling to Australia, New Zealand, and Singapore to study their health systems. In 2011, Deb was recognized as a Boston Business Journal “40 Under 40” honoree.
As Chief Marketing Officer of a nationally top-ranked Medicaid health plan, Deb led membership growth and business development, helping the plan quadruple in size. Under Deb’s leadership, the plan received more than 200 awards, including HealthLeaders Media's Top Leadership Teams in Healthcare.
Deb serves as a judge in the Fierce Healthcare Innovation Awards and volunteers in MIT's Delta V start-up accelerator.
Deb earned a BA in Bioethics from Brown University, and an MBA with distinction from Harvard Business School.
Learn more about Deb at DebGordon.com.